Tips On Writing A Questionnaire

A Questionnaire has questions that need to be interpreted by different people in the same way. So you need to know how to play with your words to serve this purpose. A questionnaire usually is made either to get feedback or input for maybe training, marketing or research on improvement of a service or a product or for record keeping. If a questionnaire is able to accumulate reliable and usable information, then it is an effective one. Let us go through what all needs to be kept in mind when writing a questionnaire

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Simple questions, simple language
Easily understandable language so it does not have to be read multiple times. Follow the “KISS” Keep it simple sweetheart. No beating around the bush, ask to the point questions. Simple questions render instinctive answers
Short questionnaire
Keep only the questions that are essential and useful. A questionnaire that gives a feeling of answering an exam will not be answered sincerely
Start well
An interesting question will grab the attention of the respondent. Tricky or difficult questions can be kept for later
Close-ended questions
Questions with definite answers are welcome. Open-ended questions distract and pressurize the respondent Ask questions like
Will you buy a particular product from our brand today
Instead of
What is the next purchase that you will make today
No biased questions
Questions that lead to an answer of your choice is not appreciated and does not serve the purpose of the survey
Provide scales
Response scales giving direction and intensity provide strong data for analysis than the true or false, yes or no type of answers
No coinciding options
In a multiple choice question, the choices should be clearly distinct from one another.
One question at a time
Do not mix two questions in one. Instead of asking would you like a game night or a movie night with friends, ask them separately with the extent of willingness as the options.
Dissect the questions
Instead of asking one big generalized question about a product, as multiple simple questions like
I would buy this product again
I enjoyed using the product
I would recommend it to a friend
For online surveys, show a progress bar and make sure it works on multiple operating systems and devices
Try and test
Send the survey to a few people before the final audience to get the feedback. Brainstorm to make required changes

A good questionnaire is the product of brainstorming, attentive writing, compiling, reviewing and rewriting. Though they seem simple, making surveys is a daunting task. Just by tweaking the questions and corresponding responses, the quality can be drastically improved rendering value to the result.


29th March 2018

Group Discussion Techniques

A Group Discussion is a group activity, an exchange of ideas among individuals of a group of about 10-12 people on a specific topic. It is a leaderless discussion to bring out and find out the natural leader in an individual. A group discussion is an elimination round usually in a selection setup wherein  participants  of the same educational standard discuss a topic of current interest

The Group Discussion tests you in

  • Body language
  • Keenness and interest
  • Eye contact
  • Communication skills
  • Understanding
  • Ability to present ideas logically and systematically
  • Team skills
  • Leadership skills
  • Convincing capacity
  • Listening skills
  • Self-confidence
  • Backing arguments with examples or facts and figures
  • Attempt to take the group towards  a consensus
  • Getting people to agree with one’s views
  • Co-operation with the group
  • Co-ordination
  • Acceptability by the group
  • Time management
  • Coherent discussion

Tips to remember for cracking a Group Discussion

  • Build knowledge base. Being informed of current affairs shows a well-rounded personality. Read newspapers, business magazines and all sorts of books and news
  • Make up your mind on what is your take on the issues, write down your views, check if your views are fact-based or are influenced by other factors
  • Get into a habit of discussing your views with friends and family so you get a broader spectrum of ideas. Accept faults with grace and refine your thought process as you go along.
  • Learn to have healthy, mature discussions without turning it into a debate or losing your cool. Everybody has a right to their opinion, respect that.
  • Catch people and peers who would be interested in discussing topics with you. Participate in mock discussions, take feedback of your performance from people to improve your technique

Tips to remember during the Group Discussion

  • Have a positive attitude
  • Do not get into complexes towards other participants
  • Carry a paper and pen
  • Think for a few minutes before starting the discussion
  • Write points for and against the topic if it is such so you are prepared for both approaches to a particular topic
  • Try to Initiate the GD with a strong beginning if you have a thorough knowledge of the topic like a quote, story, fact and figures, shock statement
  • Do not think, more talking is good. Relevant talking is good.
  • Be a dynamic and active participant
  • Try giving the discussion a new dimension
  • Stay focused and competitive
  • See things from others’ perspective as well
  • Be assertive of your views and accept others’ views with grace
  • Be open minded
  • Speak calmly and clearly, grab your chances to speak don’t be too aggressive though
  • Make eye contact while speaking
  • Give others a chance to speak
  • Keep the discussion on track
  • Try to help the group reach a consensus though difficult, the attempt is appreciated
  • Try to summarize the discussion

Leaving a good impression on the evaluator is of key importance. Interpersonal skills are of core importance in the corporate world and hence the group discussions are conducted to test your behavioral and attitudinal ability in a team environment and prove that you are the best among equals.



27th March 2018

Cyber Crime Safety

Cybercrime is a universal issue tormenting the world. Cybercrime is defined as criminal activities carried out by means of computers or the Internet
Due to the growing number of people attaining access to the internet,
evolution in technology, the global population is getting more vulnerable to participation in cybercrime, either the predator or the prey. Cybercrime is
swiftly propagating from simple e-mail misconduct to far-reaching violations like theft of information, email bombing to crashing servers and so forthImage result for cybercrime
Cybercrime is different and more reprehensible than conventional crime here electronic medium is used. It involves individual citizen, to groups to huge businesses, to the government and the world at large.
Various laws have been brought into existence. There are various classifications on the basis of the crimes and the victims of the same. Against individuals, property, government or against the society at large.

Cybercrime is a problem because it puts internet users at risk of being taken advantage of or harmed. Let us now learn of measures that can be taken to protect oneself and the data from cybercrime.Image result for anti virus software

  • Use anti-virus Software- Firewalls and latest anti-virus software should be installed wherever possible Even if it slows down the system, it can save all your work which would otherwise be destroyed by an attack. In case of businesses, hire Security Experts if needed. Like the saying goes better safe than sorry
  • Block-Suspicious or unknown accounts are better blocked. Do not accept friend requests from doubtful strangers.
  • Online Shopping Shop only from secured sights. Try choosing the Cash On Delivery option where ever possible. The online retailer’s internet address will change from “http” to “https” to indicate a connection is secure, make sure you check this and proceed with the payment. Don’t store your card details on websites, put in those extra seconds everytime to enter the details. Image result for passwords
  • Passwords– Use strong passwords for all your IDs. Use different passwords for different sites
  • Multiple email accounts Have separate accounts for official and informal transactions so even if one of the accounts gets hacked, all your banking and passport details are not compromised.
  • No unwanted clicking– Do not acknowledge pop-ups, as they might contain malicious software tricking you into installing malware. Similar strategies are used by hackers by luring you into opening links or attachments and in turn installing malware which makes your device vulnerable. Emails claiming that you have won high-value Lottery or any kind of money is dangerous, DO NOT entertain such emails.                                                                                                                                                                                                                                 It may not be practicable to eradicate cybercrime but it is quite possible to check them. Crime cannot be completely extinguished from the society. If every cyberspace user takes that one extra step to safeguard himself and his data and business, exploitation of it may be saved. Various laws are put in place for the variety of cyber crimes, but don’t they say, ‘Prevention is better than cure’


22nd March 2018


Public Speaking Tips

Speaking in public is genuinely scary for most people, including many who outwardly seem calm. But one forgets that the audience actually wants you to succeed. They are glad it’s you up there and not them. So “Don’t try to get rid of the butterflies – just get them flying in formation” Image result for public speaking

Public speaking skills are important in various aspects of a business. Be it in marketing and sales, training, coaching and so on. Succeeding in portraying confidence and capability to stand up in front of an audience and speak well, are extremely helpful. Try these tips to project confidence and shake your nerves

  • Preparation Public speaking is like an iceberg the delivery is just the tip, the major chunk is the time and effort in planning and preparing for it. Preparing helps you anticipate possible questions and eliminate sources of unnecessary confusion.
  • Practice makes you confident, comfortable and compelling. Practicing in front of friends or videotaping yourself will help you tweak your mistakes or shortcomings. Memorizing the speech though always not possible helps real-time additions without losing track of the core material. Practice is only productive when you make a positive effort to improve.
  • Audience Analysis Knowing the audience before creating your message helps determine the choice of words, the information, the presenting pattern, questions and reactions. Find out what the audience already knows and what they expect of you and how you want them to react to your presentation. This will reduce your jitters and give you an upper hand over the audience.
  • Repeat The human memory and attention span are more than a little flawed and usually, people take home around six things from your presentation. Find out what those six things should be and keep making the point again and again in different ways so that it gets fixated in the minds of the easily distracted audience.
  • Keep your material ready Have cue cards ready with key points written on them to get you back on track just in case you lose the flow. Never read word for word from your material.
  • Look for signs from the audience Make it interactive and interesting. Guage their verbal and non-verbal feedback. The audience usually mirrors your behaviour.
  • Entertain Public Speaking is about entertaining as well as conveying information. People retain more if they are enjoying themselves and feeling relaxed. Your research, humor and imagination will take you places as far as the audiences’ response goes. Try using props to make it more lively and interactive for the audience.
  • Gestures Research suggests, what you say is not as important as how you say it.Use your body language, posture, eye contact, smile, your tone, the pitch to doubly engage your audience by not only listening but also looking at the way you are presenting the matter. Well practiced, natural looking gesturing also deviates your nerves to an energy consuming activity so the nerves are not as much perceived by the audience as you might feel them.
  • First impression is the Last Impression The audience has to be intrigued and impressed from the word go. Start with a quote, a rhetoric question for emphasis, statistics or better still a story, if very confident, even a joke might work.
  • Calm your nerves Try talking to someone before you start to make sure your voice is good to go. Check your equipment to avoid last moment nervousness. Smile, take a deep breath, appear confident. Start by looking at the friendliest person in the audience then work your way through the crowd

Nobody expects you to be perfect. But by following these tips you may be able to reduce your anxiety and shine as a public speaker.


22nd March, 2018

Leadership Skills

What is common between, Sardar Vallabh Bhai Patel, Dhirubhai Ambani, Barack Obama, Steve Jobs? They have been game changers of their times. They have inspired millions to follow them with their extraordinary qualities to achieve remarkable dimensions in their respective fields. They are LEADERS

Image result for leadershipLeadership means ‘the action of leading a group of people or an organization by an individual who uses his influence and interpersonal skills to stimulate and govern them towards a common aim’
A leader can lead a small group in an organization or the whole nation, both are leaders in their own right. The leader commands, modulates and gives direction to the working of the group. The leader by virtue of the skills he possesses succeeds in getting ready collaboration and allegiance of the supporters,  be it fighting for freedom or running an entire nation efficiently or even innovating something revolutionary. Here are some of  the characteristics

Visionary A leader can analyze the current trends and foresee the future market, how situations may unfold in the next few years. His plans are based on new technology and trends in the future

Accountability Taking responsibility and credibility of success and failure of every task undertaken. Staying committed to deadlines and owning up to mistakes. Responsibility to stakeholders, team members building trust that under your leadership you can bounce back from adversities.

Orientation An establishment comes into existence with a certain purpose. This needs direction, which needs effective leadership to administer the activities towards the attainment of the goals.

People and Communication skills Leader is the one with strong emotional intelligence. They build long-term relationships with respect and diplomacy for individual and overall output. The leader negotiates with suppliers, convinces clients, instills confidence, coaches subordinates, the Leader motivates the group to keep going and even walk the extra mile to achieve higher productivity. He even boosts the morale of the team members by appreciating their efforts and even rewarding them for it.

Initiative Looking beyond the assigned job, being far-sighted about the long-term goals and benefits of the organization. Brainstorming ideas and resolute to do the work that it takes. Also encouraging initiative is a key characteristic of a leader

Delegation One person cannot do everything so the leader can focus on the more important tasks and assign the other tasks to the others, thus giving them a feeling of empowerment. Micromanagement conveys lack of trust, the middle leadership does not take ownership, also diverts the leader’s attention from the most important business.

Creativity has always been at the heart of every team. “Innovation distinguishes between a leader and a follower.” thus said, Steve Jobs. Exploring new experiences, learning new things and practising open-mindedness by asking questions continuously keeps the creativity bug going. Out of the box solutions to day to day, problems gives the leader an edge

Strategising for the Vision of the leader t0 eventuate, a long-term mindset, using research for making decisions and then contemplating on them. A leader plans for the long-term has a layout ready and starts taking practical steady steps towards the larger goal

Planning and Delivery Right attitude, the right decision making and detailed planning result in better delivery. Planning includes financial planning, strategic planning keeping the final result in mind and reviewing the information at a pre-decided frequency to ensure things are going in the right direction, raising a red flag at the right time in case circumstances become unbudgeable. Delivery happens with 100% quality and on time which results in increased revenue

These are the qualities needed for a leader, who people can idolize and follow promoting team-spirit and team­work for the success of the endeavor. Commitment, passion, honesty, creativity, help a good leader to turn around a topsy-turvy situation to his advantage, leaving footprints on the sands of time for others to follow and take inspiration


18th March 2018


Team Player Skills

Man is a Social being, he has to interact and work with others for survival. Teamwork starts from childhood itself when we play with our friends in groups or perform school projects and gel and live in harmony with each other. The ability to work together with others is a vital skill that is needed in all walks of life. Working as part of a team strengthens social and emotional skills, helps develop communication skills and improves confidence. How does one become a good team player?

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Reliability A person who can be counted on day in day out to get the job done and meet deadlines. Producing reconcilable quality work

Communication skills Effective communication is one of the most important qualities that a good team player must possess. Speaking up and expressing one’s ideas clearly and effectively is what a team player should be able to do. Being open to others ideas and being a good listener also constitute good communication skills

Commitment Towards work and the relationship one builds with the team. Working on one’s strengths, maximizing one’s own contribution to achieve the common goal

Adaptability They proactively adapt to the changing situations and convert them to opportunities. They are flexible and accustom themselves to reforms

Know your strengths Find a role in the team to do what you are best at. It may be good organizing skills, accounting skills, presentation skills, people skills, creativity and so on; use these to the advantage of the team

Transparency Keep your team informed, share ideas and plans with other team members without being tempted to hog all the credit

Help and Respect Offer help and support to everyone who needs it. Tips, pointers should be extended to members if something comes to you easily. Respects others views and perspectives. An ideal team player knows how to have fun, but never at someone else’s expense.

Motivated Being self-motivated and motivating the other members of the team to keep going. Being able to value everybody’s contribution is the key to teamwork

Accept mistakes Take back ideas that do not seem to be working, be able to accept and rectify mistakes without being adamant and self-righteous.

One does not need to be an extrovert to be a good team player. Knowing what the team wants and how as an individual you can add value to the group is the most crucial piece of the jigsaw. Tapping every member’s strengths and collective skills the team can accomplish more in less time giving everyone an inspiring sense of collaboration and cooperation thus increasing the productivity of the team as a whole. This is your time to shine as an individual and as a team by and large


12th March 2018




International Business

International business means carrying on business activities beyond national boundaries. These activities normally include the transaction of economic resources such as goods, services (comprising technology, skilled labor, and transportation, etc.), and international production. Production may either involve the production of physical goods or provision of services like banking, finance, insurance, construction, trading, and so on. Thus, international business includes not only international trade of goods and services but also foreign investment, especially foreign direct investment.Image result for international business

International business is defined as transactions devised and carries out across international borders to satisfy corporations and individuals .’International business= Business transactions crossing national borders at any stage of the transaction.The international business comprises all commercial transactions private and governmental between two or more countries. Private companies undertake such transactions for profit; governments may or may not do the same in their transactions. These transactions include sales, investments and transportation.At one end international business is defined as, the organization that buys and or sells goods and services across two or more national boundaries, even if Management is located in a single country. At the other end, international business is defined as it is equated only with those big enterprises which have operating units outside their own country. In the middle, there are institutional arrangements that provide for some managerial direction of economic activity taking place abroad but stop short of controlling ownership of the business carrying on the activity, e.g, Joint ventures with locally owned business or with foreign governments. In foreign trade, visible physical goods or commodities move between countries as exports and imports. Exports consist of merchandise that leaves a country. Exporting and importing comprise the most fundamental, and usually the largest, international business activity in most countries. Foreign trade is the exchange of capital, goods, and services across international borders and territories. In Most countries, it represents a significant share of gross domestic product (GDP). Generally, no country is self – sufficient. It has to depend upon other countries for importing goods which are either non-available with it or are available in sufficient quantities. Similarly, It can export goods, which are in excess quantity with it and are in high demand outside. Foreign trades means trading of goods or services between two or more countries. For Example – trading between India and United States of America ( USA ) is called international trade. The goods or services sent by India to the USA shall be export of goods and services From India to the USA and for the USA , these goods or services shall be the import . Therefore, what is coming into the country is an ‘import’ and what is going out of the country is an ‘export’. The international business is a very comprehensive term, which includes many activities that are pursued by different organizations in order to capture a share of the foreign market, but which often goes unnoticed as a common man is unable to make out that they form a part of international business. There are a number of ways, normally called modes of international business, which could be adopted by the enterprises that want to enter an international business.

Traits of Entrepreneurs

The Entrepreneur bug bites everyone at some or the other stage of life. It takes a lot of mettle to be able to go from a dreamer to a doer.
A person who takes the risk of converting a new idea into reality is an Entrepreneur.
Traits of a successful Entrepreneur are

Innovative and Opportunistic  They’re creative, innovative and resourceful, at all stages, product, service, marketing and so on. They see and grab opportunities other people miss. They also look at things objectively and examine the feasibility.

Willingness to take risks Risks are part of any business, and a successful entrepreneur will have the knack of taking calculated risks and not impulsively that will only benefit the business.

Initiative  They take the initiative in starting projects and getting ideas off the ground. They are proactive people, who set goals and for themselves and put the extra effort needed to achieve what they have set out for.

Self-reliance and Perseverance Successful entrepreneurs try to take full responsibility for their actions, depend solely on themselves and their resources and abilities, as it is the outcome of their own choices and decisions. They are relentless and do not give up easily

Inner Drive to Succeed They are self-motivated and ambitious. They see the bigger picture and stay focussed and committed to their goals and try to achieve them regardless of the obstacles that come their way. Because of this passion and drive, they can put in as many hours as needed, irrespective of consequences

Born Leader They have a vision and a drive to see through and achieve that vision. They are able to get work done, coach, help, motivate people up the ladder of reaching their goals.

Technical Expertise Technical know-how of the field one works in is essential for an entrepreneur. In-depth knowledge is imperative to be able to start and run a successful business.

Awareness of the market and trends  These days the internet is used as a platform for all the operations of a business, be it branding, marketing, sales, running a business, even complete business models are based of online. Keeping oneself up to date with these trends, one can grow business as per the market tendency.

Healthy mind and body are also a prerequisite for an entrepreneur to be able to sustain the grind of starting and running one’s own business

Creativity and Imagination Thinking out of the box, coming up with unconventional solutions for conventional issues. An idea can change your life. The entrepreneur comes up with that life-changing idea.

Zeal and Vigour They need to be full of energy to be able to take up the challenges posed by situations arising in a business. Hardworking and energetic individuals keep moving ahead themselves and motivating others on account of their drive and determination.

Managerial and Administrative skills are necessary for running a business. Planning and developing a business, strategizing the marketing and sales, running the operations, handling finances, knowing what where and how much to spend and save, budgeting, managing people, getting work done, having a strong network, being able to convince vendors and clients alike, negotiating, having good personal relations are all attributes of a successful entrepreneur

Updation of skills and knowledge is fundamental to the growth of an entrepreneur. The thirst to be part of the whole business cycle,  from concept to design and creation, from sales to business operations and customer response is satisfying and exciting for the Entrepreneur. Some skills are inbuilt, some can be acquired, for others hire people with skill sets that complement yours. Which ones do you have!


27th February 2018

How My Website Helps Business Grow

In this age of the Internet, a business without a website is like a man without a face. Unless you tell people what you are doing, how will they know your ability? A website is an essential business tool for growing the business.

Your website helps to automate your marketing and sales campaigns promoting the growth of the business on its own. Nothing beats the joy of getting leads from your website, without you having to find new customers and convince them. Or completed a transaction while you were sleeping.

Here are a few ways your website can help develop your business

  • The face of your business People tend to buy stuff from someone they know and can trust. Your website does this job of building this trust and give them a know-how of what you are into, hence acting as a powerful tool for introduction
  • Attracts Business Once people know that you mean serious business, the word will spread and new clients will find it and refer others to it. Then the website introduces your products and services, saving you of the high wasteful costs of brochures and other outdoor marketing techniques. The best part is it works locally, nationally as well as globally; giving it a global reach.
  • Low-cost Marketing A website is an easy tool when it comes to advertising and marketing. Other methods like Facebook ads can also be used. Search Engine Optimization (SEO) is another tool. The SEO service provider can heighten the ranking of your website which quickly results in increased sales and higher profits
  • My Go-to Salesman Your website can explain benefits, features, and advantages of your product or services. Consistent updating and promoting contents of the website will drive more people to it. Answer the Frequently Asked Questions, address anticipated objections. Better still, nudge them to take action by signing up entering their card details and making a purchase right now! So you interact only with genuinely interested buyers. It does the filtering job for you as well
  • Links are very important as far as viral marketing is concerned. If there are many sites linking to you, the word is being spread around the world. If your website has good content associated with your product or service, people will be more inclined towards linking your website to theirs thus promoting it further
  • Client Database can be built easily with the website, there would be thousand potential clients who stop by your website. If you keep presenting value and record their email addresses, these potential clients will become valued customers to loyalists to your brand
  • Strong bond The customers can review product features online and leave feedbacks to which you can send responses which strengthen your credibility and customer-seller bond
  • Self-operating Store Your website sells the products and services 24/7 thus easy on you and the customers. With minimal development cost, no distribution, no employees to manage
  • Permanent relationship Once transacted, maybe your services or products are not needed by clients for a while, maybe they need it after a period of time. At such time, you want them to think of you. The automated emails of your website will help keep the relationship warm and give them reminders at regular intervals

All this can be done by someone who you can hire and you can focus on the other important stuff and have your business growing for you. This is how an effective and progressive website will help your business grow by leaps and bounds


20th February, 2018

wanna know me better….here is my dot com..

See the source image


When we sign up with FACEBOOK  we want to connect to our family and friends, when we signed up with LinkedIn we wanted to make professional connections .After your identity is established, you then start branching out with your connections and building your social network.

The idea of having  WEBSITE was somewhat limited to certain professions like IT, researchers, artists etc. With the advancement of technology like WordPress, blogger, building your own identity in the world of networking is super easy nowadays.


A WEBSITE gives you control over your image. whether you are applying for a job or starting a business, having the control over what information you would like to share  is a powerful tool for your self image.It can be your primary reference in the world of internet.Having a personal website and blog will aid you in many ways. Your career will benefit from it and so will your personal brand and development.



Give your customer a genuine experience to understand what you and your business is all about.


Building your own website is a smart move than spending that amount on professional designers or any other multimedia company.


If you build your own website ,you  will save money ,time and hassle by being able to update it yourself.

See the source image offers free personal domain name and website including free hosting for premium members.

Dr.Shireesha maddali